Archive - The Ad Tech Brief

Unlocking Personalized Ads in Live Streaming

How MPEG-DASH Events and Server-Guided Ad Insertion are reshaping live ad delivery

Sep 29 •

Artisan Publishing

AI in Action: New Research on Smarter Bidding and Creative Diversity

New research shows AI boosting bidding efficiency and creative variety.

Sep 19 •

Artisan Publishing

Standards Watch: IAB’s Live Event Playbook

What the Live Event Ad Playbook reveals about the future of real-time advertising

Sep 8 •

Artisan Publishing

Macro Events and Ad Tech: How Tariffs Shaped August’s Market

Take a closer look at how trade policy can ripple into ad budgets

Sep 2 •

Artisan Publishing

August 2025

First-Party Data and the Privacy-First Future of Digital Advertising

Why shifting to owned data isn’t just compliance—it’s a performance edge

Aug 15 •

Artisan Publishing

Connected TV Advertising Surges as Brands Seek Precision and Scale

Case studies show how CTV delivers both reach and efficiency in a privacy-first era

Aug 8 •

Artisan Publishing

California Privacy Agency Issues Landmark Fine Over Cookie Opt-Outs

A $632,500 penalty highlights growing scrutiny of ad tech privacy practices

Aug 1 •

Artisan Publishing

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