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Unlocking Personalized Ads in Live Streaming
How MPEG-DASH Events and Server-Guided Ad Insertion are reshaping live ad delivery
Sep 29
•
The Ad Tech Brief Team
AI in Action: New Research on Smarter Bidding and Creative Diversity
New research shows AI boosting bidding efficiency and creative variety.
Sep 19
•
The Ad Tech Brief Team
Standards Watch: IAB’s Live Event Playbook
What the Live Event Ad Playbook reveals about the future of real-time advertising
Sep 8
•
The Ad Tech Brief Team
Macro Events and Ad Tech: How Tariffs Shaped August’s Market
Take a closer look at how trade policy can ripple into ad budgets
Sep 2
•
The Ad Tech Brief Team
August 2025
First-Party Data and the Privacy-First Future of Digital Advertising
Why shifting to owned data isn’t just compliance—it’s a performance edge
Aug 15
•
The Ad Tech Brief Team
Connected TV Advertising Surges as Brands Seek Precision and Scale
Case studies show how CTV delivers both reach and efficiency in a privacy-first era
Aug 8
•
The Ad Tech Brief Team
California Privacy Agency Issues Landmark Fine Over Cookie Opt-Outs
A $632,500 penalty highlights growing scrutiny of ad tech privacy practices
Aug 1
•
The Ad Tech Brief Team
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